Meet Alex – your tireless performance marketer
Alex is our AI. She helps with automation. She was created to handle the complexities of producing great campaigns, targeting and product ads; and continuously monitor, learn and improve performance. Something which humans simply cannot do at scale and round-the-clock.
The challenge of doing effective cross-ad-network, full catalog performance marketing is daunting. At least if you want to do it right - with ads that engage instead of bore. With Alex, it’s a breeze.
How Alex works
1. Collect & Generate
Alex automatically collects data and content from your product feed and other sources. All the content necessary to create successful ads, such as user reviews, expert reviews, awards, images, videos, and product features. She then uses the best parts of this content as well as writing new, on-brand and highly converting ad copy.
2. Create & Publish
By combining the processed content with image, video and text templates Alex creates multiple ad creatives for each product you wish to market. She then publishes the creatives in a feed or directly to ad networks – Google, Facebook, Instagram and Tiktok.
3. Test & Optimize
Alex constantly updates the ad creatives to ensure everything is correct (images, price, stock, ..) and learns from feedback and campaign statistics to create even better ad copy and targeting. She also optimizes your budget across campaigns and ad-networks to ensure you get the most bang for your buck.
GET MORE FROM YOUR DATA
Collect and create content
You might already have rich product data in your merchant feed and from other sources, but as is often that case it’s not structured or gathered in one place that that it can be used optimally for advertising. Alex will however collect and make sense of it all - so that the new content she generates can be leveraged for ads.
Product & lifestyle images and videos
Product name, description and specifications
User reviews, expert reviews and awards/badges
Price and stock level
REUSE YOUR EXISTING IMAGES
Generate transparent backgrounds
Alex can remove the background on all of the images, whether you got product images with a white background or with a pattern. This allows you to create much more appealing ads for your entire product catalog with colorful, eye catching designs.
UNLIMITED DYNAMIC CREATIVES
Get dynamic ads and videos with a beautiful design template
Use ad template for images, animations and video overlays that follow your brand design guidelines. Alex will take care of generating many variations of ads for all the products in your catalog. All copy in each ad is selected or created by Alex - and she ensures that your ads contain the most converting content for all your markets.
ADS WITH SOCIAL PROOF
Convert more consumers by adding social proof in your ads
Authentic user reviews and what experts have said about your product (like enthusiast or professional expert reviews) are the best content to use in advertising when wanting to influence a consumer. Alex has learned that this type of content engages consumers the most. That’s why Alex includes reviews in ads whenever possible.
Alex can handle reviews and texts in any language.
ADVERTISE YOUR PRODUCT CATALOG WITH VIDEO
Animated videos for your products
Retailers might normally advertise products using only static images and text, but with Alex you also get animated video ads for your products – allowing you to advertise your product catalog on new placements like Instagram Reels, Facebook video ads and TikTok.
NEVER SHOW THE SAME AD TWICE
Millions of ad variations
& content rotation
As a marketeer, you want to get your potential consumer as engaged as possible by presenting a new relevant ad after each consumer interaction. Alex solves this by creating many ad variations for every product in your catalog and rotates the ads every 6th hour.
PUBLISH ENRICHED PRODUCT FEEDS OR DIRECTLY TO GOOGLE, FACEBOOK, INSTAGRAM AND TIKTOK
Run optimized ads for each ad network and ad format
Our template engine creates ad templates for images, videos, and animated videos that follow your brand design guidelines to the point. Every ad is optimized for each ad network’s native formats, which allows you to publish great-looking ads on your most important ad networks.
TARGET AND OPTIMIZE
Make sure your budget is spent on the right consumers at the right time
Audiences, targeting, and optimization are crucial for creating successful campaigns. Alex optimizes how your budget is spent across ad networks and across audiences to make sure that you get the most ROI for your ad spend.